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I'll begin with a story told to me by Doug Sr.
GM had often used outside consulting firms to conduct sales studies. One such study measured our sales penetration in the metropolitan Detroit area. A map was designed showing dots that represented our customer addresses throughout the area.
When it was delivered to the dealership to be studied and assessed for weak areas, there were two large areas where no sales were represented. Those were considered areas where the dealer should concentrate more effort to attract sales. GM had used information like this for years to critique dealers and point out that they were underperforming in specific areas.
Doug Sr. laid the survey map out and then looked at an area map. The first weak area happened to be Belle Isle. If you don't live around here, Belle Isle is a large public park and is uninhabited. The second area was where a Ford Motor Plant was located. He promptly called up the person named on the study to give him a piece of his mind.
The idea behind it was perhaps good, but you would expect it to be carried out with common sense and thoroughness.
What brought this story to mind was an article the other day in the Free Press about how new dealerships are on the rise with 66 new franchises added in the first half of 2011. That sounds like a positive story... but I wanted to know which brands added these dealers. Were they foreign or domestic? Were any new Cadillac franchises added, I'm wondering. There wasn't enough information given - like a news sound bite that passes for a story. This article was based on a report released by Urban Science, which is a global retail consulting firm.
I also read a recent article where a dealer was talking about how he had taken a hard hit during the bankruptcy but now his profits are soaring. The Urban Science guy stated that was the whole intent when the dealer body was shrunk.
If they were consulted on dealer cuts, then it is in their best interests to show that it was a good idea for the long run. It turns into a self-fulfilling prophecy, true or not.
Okay, it isn't much of a stretch to see profits soaring from the point in time of the bankruptcy. That is good news for that dealer but how is that good for the rest of us? It's just a redistribution of wealth! Cut one dealer and give their customers to a remaining dealer and of course he's going to profit! It's at the expense of the employees of the ousted dealer. It is concentrating the wealth instead of spreading it.
More profit for that dealer does not result in any savings for the consumer. With less dealers, there is less competition.
Dealer profits up = less places to shop = monopoly = customer pays more
More profit for the dealer also does not equal gains in market share for manufacturers. That is not what that means at all.
My point is that some of these articles lead you to believe that any good news is good news for all. Numbers and statistics can be used by people to say anything they want them to say. Sometimes using numbers seems to imply fact but the bigger issue is what message are they sending with those numbers and that message is not always factual.
It is so hard to know what or who to believe! On a Tuesday, I remember reading that the economy was in an upswing. The very next day the tv gave the exact opposite message. Did it change in one day? Conflicting information; misleading information; too much information - you have to rely on your own common sense.
